Audiovisual Promotion 2

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UCF Sports Club RWC Gala Program Movie

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The goals and objectives were to introduce the Sport Clubs staff to their Sport Club members and kick off their annual end-of-year banquet on a funny, positive note. The RWC Banquet Committee asked the program areas at the RWC to create a video that featured the black-tie formality of the gala, but do it in a humorous way. The Sport Clubs Supervisors decided on a spy theme. Their idea was a parody on classic spy movies like the James Bond franchise. The movie features a team of spies (the Sport Club staff) in a classic protaginist-antagonist (Sport Clubs Coordinator) comedy style like we saw in the Austin Powers and Naked Gun franchises. 

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The Sport Club staff brainstormed ideas then created a storyboard for how the video will tell their story. With the help of the Judo Club and Marketing Lead, they filmed on campus. The post-production editing was done by the Marketing Lead. The editing software proved to be a limitation because the availability of the program was only in a specific lab only open during the evenings, so scheduling adequate time to complete the edits became important. The video has a reality ending because all the characters from the movie ran into the RWC Gala at the end of it's viewing to go in sequence of the ending of the video. 

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There are no metrics we use to assess these videos and movies. The videos were added to our End of the Year Employee Banquet a few years ago to make the banquet more inclusive for people who may not walk away with a recognition or award. However, people in attendance at the banquet picked this video as the favorite of the nine program areas movies featured during at the event.

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See the movie here: