The RWC provides opportunities for students to get involved in a wide variety of high-quality services and programs aimed towards a healthy lifestyle. RWC+ offered Knights a chance to compete with and against each other and keep active remotely with our RWC programs.
One of the primary goals for our New Zealand expedition trip is to provide an immersive outdoor experience that will challenge and educate our students about the outdoors and the indigenous Maori culture while also building a strong, supportive community in our group.
The goal of our #GoPlay campaign was too showcase all the RWC has to offer for incoming freshmen and current students at the RWC in a fun and interactive video. This was implemented in a creative and interactive way to tell the story of the RWC’s services.
INTEGRATED MARKETING CAMPAIGN
The Recreation and Wellness Center Graduate Assistants plan, produce, and collaborate with marketing to promote an annual event called RWC After Hours. This event is modeled after “lock-ins” and is an opportunity for students to spend a Friday night at the RWC after the building closes.
The goal and objective of our COVID-19 Communication Campaign was to show our commitment to student safety as well as to give Knights peace of mind to return to our facilities.