Integrated Marketing Campaign
Published: August 2021
The Recreation and Wellness Center Graduate Assistants plan, produce, and collaborate with marketing to promote an annual event called RWC After Hours. This event is modeled after “lock-ins” and is an opportunity for students to spend a
The creative process for this event was very elaborate and included challenges in the planning stage. Every year, After Hours is planned by all Graduate Assistants (GAs) at the RWC with a previous veteran planner to assist. However, this time around there was no one to guide these new GAs. This meant that the GA’s who had never personally experienced this event had to plan and execute it from scratch.
The event’s registration filled up fast after the promotions leaving 40 teams to participate and many others on the waitlist. The competitive and fun atmosphere of the night included various activities like hungry hippos, candy land, mind games, and much more. The marketing team filmed, photographed, and uploaded highlights on social media of the whole night.
SOCIAL MEDIA CONTENT
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